How Smart is Your Brand?
Results are in!
Your brand is a Work-in-Progress – it’s time to dig in!
It’s time to dig in and set the Brand’s Strategic Foundation.
If you’re in the early stages of launching your business, you’re wearing many hats and working very hard to keep things going. There’s not always time and mental energy to give your Brand Strategy thought – I get it. However, you need to invest time, money and discipline into developing your most valuable asset – your Brand! – otherwise your brand will be lost in the clutter.
Please, get Brand help!
Whether as a DIY or pulling in a branding specialist, the world needs your new ideas.
“77% of marketers say that branding is critical to future growth.”
— Zimmer Communications
HOW TO ADD IQ POINTS
1) Smart brands know their ideal customer.
2) Smart brands tell a compelling narrative.
3) Smart brands are consistent.
Learn more about how to Add IQ Points below!
Hello, I’m Kim!
I’ve worked with Fortune 500s and enterprising companies across tech, non-profit, health and wellness, pet care and food and beverage.
I help those companies who challenge the status quo and make change for the better. I offer branding solutions tailored to the entrepreneurial spirit so every business – regardless of size, budget, and resources – can evolve into a powerhouse brand.
For the Work-in-Progress Brand:
How to Add IQ Points
Smart brands know their target consumer.
How well do you really, know your consumer?
Most enterprising companies starting out believe their product can service everyone. The challenge is when you try to speak to everyone, you end up speaking to no one – the language is generic and is void of connection. Focus on a specific consumer persona and really understand the need your brand exists to fill. You must go deep and really understand your target consumer wants, needs and aspirations.
Smart brands have a consistent identity.
Is your Brand Identity (Strategy + Design) synergistic?
I’m guessing at this stage you have some ideas about your brand strategy and brand design but haven’t set those plans into motion yet or if you have, they are probably working independently. Now you need a clear design brief – to visually ignite your brand strategy – for a fierce brand identity across all consumer touchpoints including – logo, color palette, social media / website design, imagery, and the overall look and feel.
Smart brands tell a narrative.
Does your brand tell a clear narrative that stands out from the competition?
Most brands tell an incomplete story - or worse, an inconsistent one - to their consumers, internal teams, and creative partners creating confusion. You must have a clear, concise and differentiated brand positioning to capture + convert consumers as well as guide + inspire teams. It’s time to discover your origin story, dust off your brand gems and lean heavily into your brand identity.
Add Brand IQ Points
Low score? I’d welcome the opportunity to speak with you about ways to evolve into a smarter working brand.
Book a call.