Independent strategist helping marketers make smart growth decisions when brands stop pulling their weight.

Specializing in linking consumer insights with business objectives to create strategies for brand - communication, design and innovation.

KimJursa_about_trailblazer.jpg

I’ve worked with Fortune 500s and enterprising companies across tech, non-profit, health and wellness, pet care and food and beverage.

I help those companies who challenge the status quo and make change for the better. I offer branding solutions tailored to the entrepreneurial spirit so every business – regardless of size, budget, and resources – can evolve into a powerhouse brand.

Premier agency work that fits the entrepreneurial spirit.

I believe in the trailblazing spirit
and root for the underdog.

EXPERIENCE

An expert in creating new brands, evolving existing ones and the art of their story telling.

 

I’ve had the honor of working with global brands - Unilever, PepsiCo, Starbucks, Kraft, Mars, Pret a Manger - that took me around the world. I’ve conducted consumer research in Mumbai, India. Attended Brand Archetype training in Nice, France. Managed a commercial shoot in Cape Town, South Africa.

My job? Figure out how to connect with consumers.  

These days, I work with enterprising companies looking to next level their brand identity, so they grow. I help leadership teams lean into their identity and use the full power of their brands. I work with a range of enterprisers at various stages of growth to help them get to the next level. I also believe in cultivating the next generation of brave thinkers, so I volunteer as a Brand Mentor at 1871 - Chicago’s Tech incubator.

Why work with me?

Premier agency work that fits the entrepreneurial spirit.

 

  • Expertise in creating brands that scale for growth – check out the case studies

  • Problem solving prowess and analytical rigor – no branding light here

  • Data-driven approach helping brands emotionally connect with consumers

  • Highest level of customer service guiding you throughout the journey

  • Considered an extension of the team

  • Nimbleness, high caliber, and cost efficiency of a micro-agency