Leverage your company’s most valuable asset – your brand!
A brand evolution to attract your ideal customers, command a premium price, establish your brand credibility and grow your equity.
Strategic Re-Brand is best for:
High growth companies that are growing faster than their brand
Companies thinking about strategic fundamental shifts (e.g. target consumer identification, messaging for complex products / complex industries, qual research needs, etc)
Legacy brands that need to reposition in a changing marketplace
Leadership teams needing help articulating their brand purpose
Investment
starts at $25,000
Timeline
8-10 weeks
The Details
A Brand Strategy Process Customized to Resolve Your Unique Issues
The Strategic Re-Brand is for companies seeking to strengthen the brand’s foundation and clarify the brand vision – using a wholistic approach. My methodical process is steeped in consumer inspiration and analytical rigor, to identify your unique white space opportunity.
Each Strategic Re-Brand is approached differently based on your individual needs but follow a common process.
The Process and Deliverables
01 FOUNDATION
Research and Discovery
Phase 1 sets the entire foundation for the future brand. Ensures we are creating from sound strategy and building towards team alignment.
Kick off
Brand Audit
Qual and Quant research
Consumer, cultural and category insights
Brand equity analysis
Whitespace identification
Consumer Persona
Brand Platform brief
02 STRATEGIC IDEAS
Inspirational Start Points
Phase 2 builds upon the Brand Platform brief and explores different ways to express the brand. We identify the most impactful brand expression.
Brand Positioning
Brand Architecture
Brand Messaging
Headlines / taglines
Consumer testing (optional)
03 STRATEGIC IDENTITY
Strategy Brand Book
Phase 3 delivers tangible brand book that encapsulates the brand strategy as well as the brand identity elements:
Brand Strategy
Brand Positioning (vision, mission, promise, proof points, value proposition, personality, values)
Brand Positioning Statement
Consumer Persona – profile, pain point, rational / emotional solution
Key copy elements – headline, main body copy, tagline
Implications for design identity (e.g. website, app, etc)
How It Works
1
We chat. Good consult?
Schedule a free 30 min consult to discuss your needs. I’m interested in learning about the project – issues, goals, timeline. You get a sense if I’m the right person for the project.
Good consult?
2
Brand Audit and Business Proposal.
If we had a good consult, we take another small step in the relationship and setup a meeting to review your Brand Audit and Business Proposal (includes process, deliverables, a firm project quote, and proposed timeline). I’ll send you links – one for a Brand Audit payment ($250) and another to schedule the call.
Good fit?
3
You invest.
You make the important decision to invest in your brand and believe I am the right person to bring brand clarity!
Once you accept my Business Proposal, sign the Agreement and make an installment payment, I’ll finalize your project Kick Off date.
4
I work (and think).
I get to work, following our game plan outlined in your customized Business Proposal.
01: Foundation
02: Strategic Ideas
03: Strategic Identity
5
Debriefs and Check-ins.
We schedule team debriefs and check ins along the way, which are outlined in the Business Proposal to make sure work is on track and you are a happy client.
6
Final Deliverable (and celebration!!).
You end up with white space opportunity steeped in consumer and category insights. You also receive a designed Brand Book for a supercharged brand. You speak with a unified voice to creatives, consumers and internal teams. I also stick around for any additional team support to ensure brand identity consistency across consumer touch points.
