Create a consistent brand voice.
Ensure a consistent voice across all your brand touch points with a fact based Brand Book of your brand’s identity.
The Strategic Brand Re-fresh is best for:
Small-mid size companies looking for brand identity rigor and discipline based on consumer research and internal stakeholder interviews.
Small-mid companies looking to create a consistent narrative for additional funding and/or align leadership team.
Established businesses with straight forward branding needs - consistent narrative, brand alignment, and focused consumer messaging.
Creating entirely new brands quickly - must have straight forward brand strategy needs.
What’s included:
Pre-session Brand Audit
Brand Clarity Call
Key stakeholder interviews (x3)
Consumer interviews (x3)
Customer feedback assessment
Competitive analysis
Team debrief
Final deliverable: Designed Strategy Brand Book (15-25 pages PDF)
Timeline:
4 weeks
Investment
$12,000
Split into two equal payments of $6,000. 50% deposit required to finalize kick off date.
The Details:
Brand Questionnaire and Pre-session Audit:
Once installment payment is made, there will be some pre-work on your end, which typically takes 1-2 hours. The better quality of the pre-work, the higher quality output from our Brand Clarity Call.
Kick-off:
In our kickoff – the Brand Clarity Call – we will discuss your brand, the current identity challenges, and how you’ll be using the Strategy Brand Book. We will also discuss project timelines and next steps for internal stakeholder interviews and consumer research.
Foundation, Research and Discovery:
Comprehensive key stakeholder interviews (one-on-one Google Meet video call)
Competitive assessment (team to identify 3 competitors)
Insightful consumer interviews (one-on-one Google Meet video call)
Informative online customer reviews
Client Debrief
Strategy Brand Book Review:
Review brand identity content of Strategy Brand Book (15-25 pages PDF)
Determine visual elements - colors, fonts, etc – from existing brand identity to be used for designed PDF
Includes two rounds of revisions
Final Deliverable: Strategy Brand Book
Highlights the foundational learnings from the brand audit, competitive analysis, consumer research and internal stakeholder interviews.
Articulates the strategic brand identity including;
Brand Mission
Competitive Market Analysis
Brand Promise / Unique Value Proposition
Proof points
Brand Positioning Statement
Brand Personality
Brand Values
Brand Voice
Brand Messaging
Consumer Persona – profile, pain points
Consumer objections and responses
Team Support
Additional support to brief internal and creatives teams (web designers, copywriters, etc.) to ensure brand identity consistency across all verbal and visual touch points.
How it Works
1
We chat. Good fit?
Schedule a free 30 min consult to discuss your needs and see if we are a good fit.
2
Book it!
If we are a good fit, I’ll send you links - one for an 50% installment payment and another to schedule our kickoff call.
3
Kick Off. I work.
We: Kick off call to talk about the project – deliverables, process, key deadlines and check-ins.
Me: I conduct comprehensive foundational research and discovery to uncover your brand gems.
4
Debrief.
We talk a lot about the key findings – your consumer, your brand and your competition and what’s makes your brand distinct.
5
Review brand content. Make edits.
We review the brand identity – mission, promise, benefit, features, etc – in a word doc form and make two rounds of edits.
6
Final Deliverable (and celebration!!).
You receive a designed Strategy Brand Book for a supercharged brand. You speak with a unified voice to creatives, consumers and internal teams. I also stick around for any additional team support to ensure brand identity consistency across consumer touch points.
