How Smart is Your Brand?
Results are in!
Your brand is Savvy Smart – it’s time to be consistent.
It’s time to be consistent and sweat the details.
You have a Powerhouse brand that radiates a unique brand identity. You connect with your ideal customers. You have a tight brand positioning and a rockin brand design. Your digital presence is connecting, capturing and converting consumers. Congrats!
Your brand is Savvy Smart…
…But there is still room to be consistent across the entire brand identity – strategy, design, copy, etc.
“You could be losing 23% of your revenue by presenting an inconsistent brand.”
— Forbes
HOW TO ADD IQ POINTS
1) Smart brands know their ideal customer.
2) Smart brands tell a compelling narrative.
3) Smart brands are consistent.
Learn more about how to Add IQ Points below
Hello,
I’m Kim!
I’ve worked with Fortune 500s and enterprising companies across tech, non-profit, health and wellness, pet care and food and beverage.
I help those companies who challenge the status quo and make change for the better. I offer branding solutions tailored to the entrepreneurial spirit so every business – regardless of size, budget, and resources – can evolve into a powerhouse brand.
For the Savvy Smart Brand:
How to Add IQ Points
Smart brands know their target consumer.
How well do you really, know your consumer?
Most Savvy Smart brand have built a trusting relationship with their customers by actively listening to their wants, needs and aspirations. Savvy Smart brands understand how they uniquely fit into the consumer solution and have an eye towards expanding the brand footprint with the next wave of innovative products / services.
Smart brands have a consistent identity.
Is your Brand Identity (Strategy + Design) synergistic?
Savvy Smart brands have a synergistic relationship between Strategy + Design. These brands usually have marketing and design teams that work well together and continually strive to deliver materials that are on strategy AND engage the customer. All strategy and design work should culminate in comprehensive Brand Books and Design Guidelines that showcase the entire Brand Identity. This enables everyone a deep understanding of both the brand and how to apply it cohesively across every consumer touchpoint.
Smart brands tell a narrative.
Does your brand tell a clear narrative that stands out from the competition?
Savvy Smart brands understand the importance of consistency across the entire brand identity, starting with brand strategy, how that translates to supercharged copy, and then dynamic design. All the important brand elements – including origin story, brand positioning, values, personality, etc – should be documented in a Brand Book to guide internal teams and inspire creative partners.
Add Brand IQ Points
Seeking consistency? I’d welcome the opportunity to speak with you about ways to evolve into a smarter working brand.
Book a call.