Strengthen Your Brand. Scale for Growth.
I evolve brands into powerful forces so businesses can grow.
You want help scaling your business.
You don’t want a pricey agency or jr level brand strategy “light”.
If you wish for someone with F500 chops, NYC agency pedigree, and entrepreneurial hustle who unlocks powerful brands. HELLO.
I’m obsessed with brand potential, here are some ways I can help:
Sharpen your brand to attract investors and raise funding
“I know my brand but struggle to pull it all together.”
You’re trying to take your business to the next level. A tight brand story not only woos investors, but also aligns internal teams, and inspires your creative partners.
Sync your brand with business goals for stronger ROI
“I need a partner to help me link the business strategy to the brand strategy.”
You’re trying to seize the - market, consumer, service/product - opportunity and the brand needs to pivot. A strong brand aligned with business goals means a stronger ROI.
Construct brand architecture to synergize service/product offerings
“My consumers are confused about our range of services.”
You’re trying to organize a range of offerings in an impactful way, allowing for future growth. A clearly defined brand architecture will allow you to better cross promote, influence brand perception, and accelerate business growth.
Premier agency work that fits the entrepreneurial spirit
Hello, I’m Kim
I build business growth maps with the brands to match so enterprising companies can scale for growth.
I see many intelligent leaders looking to grow, but not using the full power of their brands.
I specialize in: Growth Roadmaps * Brand Architecture * Brand Positioning * Verbal Identity + Communication Pillars * Innovation Platforms + Pipelines * Qualitative Consumer Research * Market Landscape + Competitive Analysis * Client Relationship Building * Trend Watching
Premier agency work that fits the entrepreneurial spirit.
Strategy for High Growth Brands
Fact-based analytical rigor, creative innovation and streamlined nimbleness that moves at entrepreneurial speed so you can scale quickly.
RESEARCH & INSIGHT
Explores opportunities for growth through inspirational, competitive and market exploration.
Qual / Quant Research
Stakeholder Interviews
Market Landscape and Competitive Analysis
Trend Watching
BRAND STRATEGY
The articulation of your white space opportunity and how your brand uniquely plays in the landscape to drive growth.
Business Growth Map
Marketing Opportunity
Target Audience
Brand Architecture
Brand Positioning
Brand Persona - voice
CREATION
The creation of your verbal + visual identity that meaningfully connects with consumers.
Verbal Identity + Communication Pillars
Visual Identity - will partner with your creatives or pull in my own team
IMPLEMENTATION
Turns brand idea into reality - across print + digital.
Creative Platforms for Comms
Brand Books
Brand Stewardship
What people are saying
“I highly recommend Kim for any company looking for an intelligent, passionate and experienced marketer”
“We hired Kim to help M1 Finance with a strategic rebrand (renovation). This involved simplifying our messaging of a complex product in a complex industry while still demonstrating our value prop. And, it included elevating the aesthetic to match the premium and forward-thinking nature of our brand. Kim excelled in all areas. She was able to provide premier agency level work with less people, at a fraction of the cost, and in less time.”