An enterprising brand strategist
at your service.
Whether you need to define your brand idea in 10 days, sharpen your brand identity, or strategically reposition your brand. I’m here to help you evolve your brand into a powerful asset.
BRANDING SERVICES
BRAND DASH
From business idea to Brand in 10 days
BRAND REFRESH
Break through the clutter with a magnetic brand identity
BRAND RENOVATION
Pivot for new – product, consumer, market – growth
What people are saying
“We’ve raised an additional $78 million in venture capital funding, have more engaged clients and doubled our platform assets!”
“M1 was going through a transformation and was quickly growing out of its previous brand identity. Being a startup, we didn't have much time or resources to figure out a good solution to this problem. We tried shifting messaging, but without a structured strategy in place, it was a lot of moving brand pieces rather than one cohesive story.
Kim’s Brand Renovation brought a fresh perspective to the table. By following a structured process, she was able to take all of our previous work and tests we had done with our positioning and messaging and distill all that information into a cohesive strategy.
The positioning then translated into an updated brand look. The final brand treatment included multiple assets and examples we could immediately put to use. Now all our marketing touchpoints ladder up to the new brand identity and we have cohesion around the M1 universe – helping us create a stronger brand.
The results? Our clients are more engaged than ever with us via our social media. We've more than doubled the assets on our platform and we've raised an additional $78 million in venture capital funding!”
— Cat Costa, Creative Lead, M1 Finance
“Now we have a compelling Global Brand Vision – that tells one cohesive story about the larger impact PepsiCo is making on global food security – amazing work and on a quick deadline.”
“Food for Good saw exponential growth in 2020 and we had to decide to remain focused on childhood hunger in the US, or expand globally. We were getting media traction but did not have a strong brand vision or strategic communications framework. Senior leadership made it very clear to us that determining Food for Good’s strategy was top of mind for the company. However, we were confused about where to start and where to go in the process.
Now we have a compelling Global Brand Vision for Food for Good that brings together all our efforts across PepsiCo underneath one brand, to tell one cohesive story about the larger impact we are making on the global ecosystem of food security. This has never been done before and is a totally new way of thinking for the PepsiCo Foundation. As a nonprofit we have a scrappy budget and working with Kim and Anouk provided us amazing work and on a quick deadline.”
