Supercharge your brand identity
to stand out on-line.
Co-creation work sessions designed to quickly articulate your brand identity.
Key deliverable is a mini Brand Book used for pitch decks, internal team alignment or to brief creative partners – graphic designers and copywriters – for brand continuity.
Brand Strategy Work Session is best for:
Senior leadership teams looking tackle the big strategic branding questions guided by the help of an expert
Leaders who need a new brand narrative to sharpen relevance – including distinct point of difference in the marketplace
Brand identities that are falling flat and need a refresh due to – unclear value propositions, too many mixed messages, disconnected digital materials
What’s included:
Brand Questionnaire + Brand Clarity Call (60 min)
Pre-session Brand Audit
2 x 3hr work sessions (back to back days)
Final deliverable: 10-15 page mini Brand Book
Timeline:
2 x 3hr work sessions (back to back days)
Investment:
$2000
Single payment of $2000 due to book
The Details:
Brand Questionnaire and Pre-session Audit:
Once payment is made, there will be some pre-work on your end, which typically takes 1-2 hours. The better quality of the pre-work, the higher quality output from the coaching sessions.
Kickoff – the Brand Clarity Call:
We will discuss what you would like to achieve in the Brand Strategy Work Session and review your Brand Questionnaire/ Audit.
Work Session – we will discuss and articulate your:
Brand Vision
Brand Mission
Consumer Persona – profile, pain point, rational / emotional solution
Competitive market
Brand Promise
Proof points
Brand Positioning Statement
Value Proposition
Brand Personality
Brand Values
Work Session other relevant topics – identified during Brand Clarity session
Google Meet video calls
5 days after work session, you receive a customized mini Brand Book with a supercharged brand.
(Max of two participants)
Optional Add On
Brand Design Visual ID work session
Key deliverable includes a mini Brand Book that includes both Strategy and Design. The “add on” consists of a defined set of Expression Principles & Visual Design Brief with actionable recommendations and ideas so you can bring to life your supercharged brand with visual clarity.
What’s included:
Brand Design Questionnaire + Call
Pre-session Brand Design Audit & Assessment
1 x 3hr work session
Final deliverable: Expression Principles and Visual Design Brief (2-6 page mini Brand Book add-on)
Timeline:
1 x 3hr work sessions
Investment:
$1000
Single payment of $1000 due to book
(must have taken Brand Strategy Work Session)
The Details:
Brand Design Questionnaire
Once payment is made, there will be some pre-work on your end, which typically takes 1-2 hours. The better quality of the pre-work, the higher quality output from the coaching sessions.
Brand Design call:
we will discuss what you would like to achieve in the Design Visual ID Work Session and review your Brand Design Questionnaire.
Work Session – in the 3hrs we will review and discuss:
The Brand Design Audit & Assessment
The Expression Principles that will go towards creating the Visual Design Brief
Areas of improvement and recommendations for the Brand Visual Identity and Design to help bring to life the Brand Positioning
Inspirational idea-starters for design evolution
5 days after the work session you will receive the Brand Design Visual ID mini Brand Book add on consisting of a defined set of Expression Principles & Visual Design Brief with actionable recommendations and ideas so you can bring to life your supercharged brand with visual clarity.
(Max of two participants)
How It Works
1
We chat. Good fit?
Schedule a free 30 min consult to discuss your needs and see if we are a good fit.
2
Book it!
If we are a good fit, I’ll send you links – one for payment and another to schedule your work sessions.
3
Pre-work.
You: complete brand questionnaire.
Me: complete brand audit.
We: Kick off call to plan the Brand Strategy Work Session
4
We work.
We think and talk a lot about your consumer, your brand and your competition during 2 x 3hr work sessions.
5
Wrap Up (and celebrate!!).
5 days later, you receive a mini Brand Book with a supercharged brand. You speak with a unified voice to creatives, consumers and internal teams.
