Build a Powerhouse brand.

 
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When you need a Strategic Re-brand + a full Visual Re-Design. The one, two punch ensures a strong, cohesive brand experience across all consumer touch points – website, app, social media, marketing collateral, etc.

Brand Identity Overhaul is best for companies that need help with both Strategy + Design

  • High growth companies that are growing faster than their brand

  • Companies thinking about strategic fundamental shifts (e.g. target consumer identification, messaging for complex products / complex industries, qual research needs, etc)

  • Legacy brands that need to reposition to stay relevant in a changing marketplace

 

Investment

starts at $50,000

Timeline

16-18 weeks

 THE DETAILS

A Customized Brand Identity Process to Resolve Your Unique Business Issues

The Brand Identity Over-Haul is for companies seeking to create a strong, cohesive brand experience across all consumer touch points – website, apps, social media, marketing collateral, etc. This wholistic approach is the synergy of brand strategy + brand design ensuring your brand is expressed strategically + creatively across your entire brand ecosystem.

My methodical process is steeped in consumer inspiration and analytical rigor, to identify your unique white space opportunity. I partner with a longtime colleague and talented Brand Designer to bring your brand to life with purposeful imagination.

Each Brand Identity Over-Haul is approached uniquely based on your individual needs but follow a common process.

 

The Process and Deliverables

01 FOUNDATION 

Research and Discovery 

Phase 1 sets the entire foundation for the future brand. Ensures we are creating from sound strategy and building towards team alignment.

  • Kick off

  • Brand Audit

  • Qual and Quant research

  • Consumer, cultural and category insights

  • Brand equity analysis

  • Whitespace identification

  • Consumer Persona

  • Brand Platform brief

02 IDEAS

Inspirational Start Points 

Phase 2 builds upon the Brand Platform brief and explores different ways to express the brand – verbally and visually. We identify the most impactful brand expression.

  • Creative Design Territories

  • Brand Positioning

  • Brand Architecture

  • Brand Messaging

  • Headlines / taglines

  • Consumer testing (optional)



03 IDENTITY

Brand Book (Strategy + Design)

Phase 3 delivers a tangible Brand Book that encapsulates the brand strategy the brand identity – verbal and visual expression:

  • Brand Strategy

  • Brand Positioning (vision, mission, promise, proof points, value proposition, personality, values)

  • Brand Positioning Statement

  • Consumer Persona – profile, pain point, rational / emotional solution

  • Key copy elements – headline, main body copy, tagline

  • Creative Design Principles

  • Visual Identity – logo design and logo suite, favicon(s), typography style and system, color palette, brand guidelines document

How it Works

 

1

We chat. Good chemistry?

Schedule a free 30 min consult to discuss your needs. I’m interested in learning about the project – issues, goals, timeline. You get a sense if we are the right team for the project.
Good chemistry?

2

Brand Audit + Business Proposal. Big decision.

If we have good chemistry, we take another small step in the relationship and setup a meeting to review your Brand Audit + Business Proposal (includes process, deliverables, a firm project quote, and proposed timeline). I’ll send you links – one for a Brand Audit payment ($250) and another to schedule the call. After our call, you make an important investment decision. Ready to commit?

3

You invest.

You make the important decision to invest in your brand and believe you’ve got the right team for the project! Once you accept my Business Proposal, sign the Agreement and make an installment payment, I’ll finalize your project Kick Off date.

4

We work (and think).

We get to work, following our game plan outlined in your customized Business Proposal.

01: Foundation
02: Ideas
03: Identity

5

Debriefs and Check-ins.

We schedule team debriefs and check ins along the way, which are outlined in the Business Proposal to make sure work is on track and you are a happy, satisfied client.

6

Final Deliverable (and celebration!!).

You end up with white space opportunity steeped in consumer and category insights. You receive a designed wholistic Brand Book (strategy and design) – including guidelines for your design – for a supercharged brand. You speak with a unified voice to creatives, consumers and internal teams. We hand off to internal team or help brief creatives for continued continuity.