https://www.kimjursa.com/blog daily 0.75 2024-05-29 https://www.kimjursa.com/blog/brand-branding-brandidentity monthly 0.5 2021-10-09 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621968954352-YQBAUEBJ7TF46RUT4TTN/KJ_Blog_Images-01.png Blog - Brand vs Branding vs Brand Identity - Make it stand out – Jeff Bezos, Ex CEO Amazon https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621960619557-N9K8LRDGVY0ZV33TFRMK/unsplash-image-w00FkE6e8zE.jpg Blog - Brand vs Branding vs Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604608332657-3D21AS0CSNLRLLA02PTQ/KJ_M1_FINANCE_Brand_Design_elements-04.png Blog - Brand vs Branding vs Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604602235667-IKVMLEWVH4ELVC6OGV9F/KJ_M1_FINANCE_Brand_Design_elements-03.png Blog - Brand vs Branding vs Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621969196712-QL63XZB7LEBSQ86QIJG1/Rebrand+Guide Blog - Brand vs Branding vs Brand Identity - Make it stand out Anouk - could you develop an image for the Rebrand Guide? I’m going to hotlink to a sign up page. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621969196712-QL63XZB7LEBSQ86QIJG1/Rebrand+Guide Blog - Brand vs Branding vs Brand Identity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1617892222483-L064IP1XFS8Y28BDIAIQ/KimJursa_hello_image+copy.jpg Blog - Brand vs Branding vs Brand Identity - Hi, I’m Kim. A global brand strategist for the entrepreneurially spirited. Specializing in brand strategy. My mission…help you scale for growth by turning your brand into a powerful asset. Read more https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621954047024-R3QDA2439M4YGKX0LV8E/Quiz%3A+How+smart+is+your+brand%3F Blog - Brand vs Branding vs Brand Identity - How Smart is Your Brand? and how to add IQ Points. Take the quiz. https://www.kimjursa.com/work-old-63 daily 0.75 2021-05-19 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1602867598212-8ERK4MIDHECTCJSX08AA/Kim_Jursa_M1_Finance_CS_hero.jpg Work (old 6.3) - M1 Finance “I highly recommend Kim for any company looking for an intelligent, passionate, and experienced marketer.” Brian Barnes, CEO M1 Finance “We’ve raised an additional $78 million in venture capital funding, have more engaged clients and doubled our platform assets!” Cat Costa, Creative Lead M1 Finance Click for Case Study https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1602866985955-IWUHFQBBXYYLND2LFFBC/Readtronic Work (old 6.3) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1602867014888-B0FM54IDK72IAHZIIBWP/Altruize Work (old 6.3) https://www.kimjursa.com/about-old daily 0.75 2021-04-28 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601391612509-XNH1AAXPDRHJY4ZWOF9Z/Brand+Strategist+Kim+Jursa About (OLD) - I root for the underdog and believe in those companies who challenge the status quo to make change for the better. I bring brand focus so you can plan big. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601325800912-FFCKK9O07XG0XHHOBKBT/NicoleSdaoHeadshot.jpg About (OLD) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601413784303-FZUKLHV6LRGKPQCRLJA2/Jay+Edwards%2C+President+Blck+Famous About (OLD) https://www.kimjursa.com/home-old daily 0.75 2021-05-06 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1598898764228-C5EULIKMV2P26U8QOM96/Altrulize_logo.jpg Home (OLD) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1596808254893-M4NH6BA4SDJRDMVH2758/M1_Finance_logo.jpg Home (OLD) M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1596808266680-T0MG0HC2MO647UDB40UT/BLCK_Famous_logo.jpg Home (OLD) BLCK Famous https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1596808281342-4ILUECHMA12P2ZQRGMG8/Readtronic_logo.jpg Home (OLD) Readtronic https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1596808291339-JFXINMJC5ER9NXTHWNV1/Rake_logo.jpg Home (OLD) Rake https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1617892222483-L064IP1XFS8Y28BDIAIQ/KimJursa_hello_image+copy.jpg Home (OLD) - Hello, I’m Kim, A global brand strategist helping enterprisers stand out by leaning into their brand identity. I see many intelligent business leaders looking to grow, but not using the full power of their brands. I specialize in creating new brands, evolving existing ones, and the art of their storytelling for entrepreneurially spirited companies who need help with brand strategy, verbal identity, visual identity, and creative execution I unlock the full power of your brand. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601389150575-SSC3MWY2CFUDVENXY1M1/KimJursa_consulting_home.jpg Home (OLD) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601389400987-SLQLYMCOGDT1K0EW9XPQ/KimJursa_coaching_home.jpg Home (OLD) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1596568190347-71EZJ3C92HXKHXPG2FSN/Brian_Barnes_brick.jpg Home (OLD) - “We hired Kim to help M1 Finance with a strategic rebrand (overhaul package). This involved simplifying our messaging of a complex product in a complex industry while still demonstrating our value prop. And, it included elevating the aesthetic to match the premium and forward-thinking nature of our brand. Kim excelled in all areas. She was able to provide premier agency level work with less people, at a fraction of the cost, and in less time.” — Brian Barnes, CEO M1 FInance https://www.kimjursa.com/brand-consulting daily 0.75 2021-04-19 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601391903939-7QMCE5JT1JR49SK0Z4C5/Strategic+Re-Fresh Brand Consulting https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601391932377-6BYR1NX6KLZR5WSENEHB/Strategic+Re-Brand Brand Consulting https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601391953512-AGDLMUW7BY1H5QUUW2RL/Brand+Identity+Overhaul Brand Consulting https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1602877802983-1IW78SJD3BQBWWLRBH9Y/Cat+Costa%2C+Creative+Lead+M1+Finance Brand Consulting https://www.kimjursa.com/brand-coaching daily 0.75 2020-11-16 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601392705002-53TQB90JKUY4JOMEGEWP/KJ_Coaching_BCS_Icon-01.png Brand Coaching https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601392722779-7HWWC96M236VGK7XWHBL/KJ_Coaching_BSC_Icon-02.png Brand Coaching https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601392739176-NO18ZGVYXB8AY6KO9Y4Y/KJ_Coaching_BSWS_Icon-03.png Brand Coaching https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1603130091498-HFAX639S4LFR711EZVCZ/Siobhan-17.jpg Brand Coaching https://www.kimjursa.com/contact-old daily 0.75 2021-05-07 https://www.kimjursa.com/faqs daily 0.75 2021-10-10 https://www.kimjursa.com/m1-finance daily 0.75 2023-01-27 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604439923009-MFJ22BYGQHGGHVRVMAQN/KJ_M1_Finance_Before.jpg M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604439929670-20YV2HNPW2CLD9WGY3RS/KJ_M1_Finance_Before_After.jpg M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604435736626-9JBOXU7ALA8N5SVZX9E9/KJ_M1_Finance_Computer_Home_Page_LS.jpg M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604602235667-IKVMLEWVH4ELVC6OGV9F/KJ_M1_FINANCE_Brand_Design_elements-03.png M1 Finance Headline & Tag lines https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604433105113-44Z3CFGUF7696EQ6Z6WD/KJ_M1_Finance_Brand_Book_spreads+copy.jpg M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604603101092-3G48O2ZQT9QJXIPZ4LUA/KJ_M1_FINANCE_Brand_Design_elements-01.png M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604608332657-3D21AS0CSNLRLLA02PTQ/image-asset.png M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604609691159-TWCMTNRB8OMR0HCRTJ9E/KJ_M1_Finance_Instagram.jpg M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604609655524-A8YW5RKFLZTX8JFBRMAH/KJ_M1_finance_istagram_posts-01.png M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604000806145-KGRDY63VVI7KFDUBFU98/KJ_M1_Finance_results_Stats-01.png M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604000828709-MX33HBM4L91LTCAQR1XS/KJ_M1_Finance_results_Stats-02.png M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604000847693-EX4KUGOHDU5YLVKE3M33/KJ_M1_Finance_results_Stats-03.png M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1604000864832-ZFGE9IXO3SAJVR9VN7O9/KJ_M1_Finance_results_Stats-04.png M1 Finance https://www.kimjursa.com/workinprogress daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1602871747716-CGDQGDQ9UBYL50S8KO8H/image.jpg Work-in-Progress https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601320618991-2VWPL9ZIKLC34P934U3N/KimJursa_hello_image.jpg Work-in-Progress - Hello, I’m Kim! I’ve worked with Fortune 500s and enterprising companies across tech, non-profit, health and wellness, pet care and food and beverage. I help those companies who challenge the status quo and make change for the better. I offer branding solutions tailored to the entrepreneurial spirit so every business – regardless of size, budget, and resources – can evolve into a powerhouse brand. https://www.kimjursa.com/average daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1602874427192-W1VT51898MV3JX329PY8/image.jpg Average https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601320618991-2VWPL9ZIKLC34P934U3N/KimJursa_hello_image.jpg Average - Hello, I’m Kim! I’ve worked with Fortune 500s and enterprising companies across tech, non-profit, health and wellness, pet care and food and beverage. I help those companies who challenge the status quo and make change for the better. I offer branding solutions tailored to the entrepreneurial spirit so every business – regardless of size, budget, and resources – can evolve into a powerhouse brand. https://www.kimjursa.com/savvy-smart daily 0.75 2021-05-25 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1603562028014-9453RXWCVQTXQFLD5KQQ/KJ_SavvySmart_katrin-hauf-8_gkUyhgezU-unsplash.jpg Savvy Smart https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601320618991-2VWPL9ZIKLC34P934U3N/KimJursa_hello_image.jpg Savvy Smart - Hello, I’m Kim! I’ve worked with Fortune 500s and enterprising companies across tech, non-profit, health and wellness, pet care and food and beverage. I help those companies who challenge the status quo and make change for the better. I offer branding solutions tailored to the entrepreneurial spirit so every business – regardless of size, budget, and resources – can evolve into a powerhouse brand. https://www.kimjursa.com/quiz daily 0.75 2020-11-04 https://www.kimjursa.com/join-my-list-2 daily 0.75 2021-06-07 https://www.kimjursa.com/schedule-call-oldl daily 0.75 2021-04-16 https://www.kimjursa.com/branding daily 0.75 2021-06-07 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621449628223-QHQ3HGVOJ34GMBL0UBCD/Kim_Jursa_Branding_hero.jpg Branding (OLD 9.7.21) Whether you need to define your brand idea in 10 days, sharpen your brand identity, or strategically reposition your brand. I’m here to help you evolve your brand into a powerful asset. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1602877802983-1IW78SJD3BQBWWLRBH9Y/Cat+Costa%2C+Creative+Lead+M1+Finance Branding (OLD 9.7.21) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622577689697-RXP5F9PZ6E10SWN3JQ0W/Lucie+DuFour.jpeg Branding (OLD 9.7.21) - — Lucie DuFour, Brand & Communications Manager, Food for Good https://www.kimjursa.com/home-old-63 daily 0.75 2021-06-03 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348639447-1TADBGTK69TWCIBALRXN/FFG_logo.jpg Home (old 6.3) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348653866-N2D2ZNKX2424V13IQIBK/M1_Finance_logo.jpg Home (old 6.3) M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348666329-X5TV2LV4A0W8AL479LGA/PepsiCo_logo.jpg Home (old 6.3) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348676282-CJPQNHYJC6W1HU7S7MWS/Altrulize_logo.jpg Home (old 6.3) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348686727-4ZW0TOT4W8GPDGREV1M3/Readtronic_logo.jpg Home (old 6.3) Readtronic https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348696197-IPDD2P7J9QNK39RZ4E45/BLCK_Famous_logo.jpg Home (old 6.3) BLCK Famous https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348706664-L0S7R1SROXK2UZ0AKNCO/Rake_logo.jpg Home (old 6.3) Rake https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1617892222483-L064IP1XFS8Y28BDIAIQ/KimJursa_hello_image+copy.jpg Home (old 6.3) - Hello, I’m Kim, A global brand strategist helping enterprisers stand out online by leaning into their brand identity. I see many intelligent leaders looking to grow, but not using the full power of their brands. I specialize in creating new brands, evolving existing ones, and the art of their storytelling for entrepreneurially spirited companies who need help with brand strategy, verbal identity, visual identity, and creative execution. I unlock the full power of your brand. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1596568190347-71EZJ3C92HXKHXPG2FSN/Brian_Barnes_brick.jpg Home (old 6.3) - “We hired Kim to help M1 Finance with a strategic rebrand (renovation). This involved simplifying our messaging of a complex product in a complex industry while still demonstrating our value prop. And, it included elevating the aesthetic to match the premium and forward-thinking nature of our brand. Kim excelled in all areas. She was able to provide premier agency level work with less people, at a fraction of the cost, and in less time.” — Brian Barnes, CEO M1 FInance https://www.kimjursa.com/about daily 0.75 2026-01-27 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1601391612509-XNH1AAXPDRHJY4ZWOF9Z/KimJursa_about_trailblazer.jpg About I’ve worked with Fortune 500s and enterprising companies across tech, non-profit, health and wellness, pet care and food and beverage. I help those companies who challenge the status quo and make change for the better. I offer branding solutions tailored to the entrepreneurial spirit so every business – regardless of size, budget, and resources – can evolve into a powerhouse brand. Premier agency work that fits the entrepreneurial spirit. https://www.kimjursa.com/join-my-list-thank-you daily 0.75 2021-05-24 https://www.kimjursa.com/contact-2 daily 0.75 2021-06-07 https://www.kimjursa.com/book-free-brand-audit-thank-you daily 0.75 2021-10-09 https://www.kimjursa.com/rebrand-guide-3 daily 0.75 2021-05-26 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621888747864-ZJ8ANSGFJPQB4E1Q5VL7/RebrandGuidePromoShot-03.png Rebrand Guide (OLD) https://www.kimjursa.com/food-for-good daily 0.75 2023-01-27 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622581568314-7TMQBJORW5313CZ0CIUA/FFG_Mission-01.png Food for Good https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622666647879-41MKTNG2MTLNXBTL57YR/FFG_Brand_Book_spreads.png Food for Good https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622577689697-RXP5F9PZ6E10SWN3JQ0W/Lucie+DuFour.jpeg Food for Good - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.kimjursa.com/work daily 0.75 2021-06-07 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622150728878-472MSJJNVWF3XU1SORHY/m1_test.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622656481587-VWXPV36CK96M1BVDBZLO/KimJursa_CaseStudySlideShow_3-08.png Work https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1623080595787-D4RVPMJ4QWQF11F3YK93/KJ_Power_of_Branding-01.png Work - Make it stand out Aligns management teams so entire organization is moving as a united force. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1623080669413-E17RMIST54JPY65IAVF8/KJ_Power_of_Branding-02.png Work - Make it stand out Expresses your brand authenticity to stand apart from competitors and break through the clutter. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1623080689711-SU4Z1AWW82CIEEAG6TN5/KJ_Power_of_Branding-03.png Work - Make it stand out Connects to target consumers by appreciating their wants, needs and aspirations. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1623080707477-0DFIUWUDLHYXVNUEGUEM/KJ_Power_of_Branding-04.png Work - Make it stand out Enhances your credibility with products and services that are consistent with your brand promise. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622656174343-FMK3X6548PEY02UU4C8M/KJ_Readtronic_pexels-andrea-piacquadio.jpg Work - READTRONIC “Unbelievably helpful…amazing” — Kevin Gaffney, CEO Readtronic Background: Readtronic is a text to speech app that converts any digital reading material into audio so you can listen on the go. Work: Too many target consumers. Redefined the brand positioning by focusing the consumer target persona - demographics as well as wants, needs and aspirations. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622656209717-6V8ACA9TIGADCEXFHVW7/KJ_Altruize_pexels-rodnae-productions.jpg Work - ALTRUIZE “Kim helped me articulate my unique story, so my target consumers find me.” — Nicole Sdao, CEO Altruize Background: Altruize is a volunteer tracking app that tracks, verifies and maintains a lifelong portfolio of volunteer service data. Work: Too much content, more strategy needed. Redefined the brand positioning by clarifying the “what we do” element of the proposition. Cleared away extra narratives for an articulate brand story. (launching soon) https://www.kimjursa.com/home-2 daily 0.75 2023-06-30 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/3b227988-77f0-4530-8afd-bc36f5050aec/KimJursa_CaseStudySlideShow_3-02.png Home (old) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/e97a2660-9049-4a3a-8234-e35c580da1fc/KimJursa_CaseStudySlideShow_3-01.png Home (old) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/f96c8ac9-bf34-4b38-88bc-f111f817e3e2/KimJursa_CaseStudySlideShow_3-03.png Home (old) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/73a9a9b9-9658-409f-9f4e-59d81263f2ec/KimJursa_CaseStudySlideShow_3-04.png Home (old) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1617892222483-L064IP1XFS8Y28BDIAIQ/KimJursa_hello_image+copy.jpg Home (old) - Hello, I’m Kim I build business growth maps with the brands to match so enterprising companies can scale for growth. I see many intelligent leaders looking to grow, but not using the full power of their brands. I specialize in: Growth Roadmaps * Brand Architecture * Brand Positioning * Verbal Identity + Communication Pillars * Innovation Platforms + Pipelines * Qualitative Consumer Research * Market Landscape + Competitive Analysis * Client Relationship Building * Trend Watching https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/c564b0ba-2ab6-420d-b942-c6238de85190/gallery+of+logos.jpg https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/a691eaf3-56c8-42d8-856a-079db244a0e8/Brian_Barnes_brick.jpg Home (old) - “We hired Kim to help M1 Finance with a strategic rebrand (renovation). This involved simplifying our messaging of a complex product in a complex industry while still demonstrating our value prop. And, it included elevating the aesthetic to match the premium and forward-thinking nature of our brand. Kim excelled in all areas. She was able to provide premier agency level work with less people, at a fraction of the cost, and in less time.” — Brian Barnes, CEO M1 FInance https://www.kimjursa.com/home-anouk-v2 daily 0.75 2021-06-03 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348639447-1TADBGTK69TWCIBALRXN/FFG_logo.jpg Home (Anouk V2) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/fc5b1451-be68-45a7-8897-27b1b48c44cc/KimJursa_PowerofBranding_SlideShow_3-01.png Home (Anouk V2) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348653866-N2D2ZNKX2424V13IQIBK/M1_Finance_logo.jpg Home (Anouk V2) M1 Finance https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/b47d33c1-2c77-4437-ab14-8c5e0cc9009d/KimJursa_PowerofBranding_SlideShow_3-02.png Home (Anouk V2) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348666329-X5TV2LV4A0W8AL479LGA/PepsiCo_logo.jpg Home (Anouk V2) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/260a13eb-3d61-4303-9177-6b406cca10d2/KimJursa_PowerofBranding_SlideShow_3-03.png Home (Anouk V2) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348676282-CJPQNHYJC6W1HU7S7MWS/Altrulize_logo.jpg Home (Anouk V2) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/320de499-d09e-422d-b039-465d98d84aff/KimJursa_PowerofBranding_SlideShow_3-04.png Home (Anouk V2) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348686727-4ZW0TOT4W8GPDGREV1M3/Readtronic_logo.jpg Home (Anouk V2) Readtronic https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348696197-IPDD2P7J9QNK39RZ4E45/BLCK_Famous_logo.jpg Home (Anouk V2) BLCK Famous https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621348706664-L0S7R1SROXK2UZ0AKNCO/Rake_logo.jpg Home (Anouk V2) Rake https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1617892222483-L064IP1XFS8Y28BDIAIQ/KimJursa_hello_image+copy.jpg Home (Anouk V2) - Hello, I’m Kim, A global brand strategist helping enterprisers stand out online by leaning into their brand identity. I see many intelligent leaders looking to grow, but not using the full power of their brands. I specialize in creating new brands, evolving existing ones, and the art of their storytelling for entrepreneurially spirited companies who need help with brand strategy, verbal identity, visual identity, and creative execution. I unlock the full power of your brand. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1596568190347-71EZJ3C92HXKHXPG2FSN/Brian_Barnes_brick.jpg Home (Anouk V2) - “We hired Kim to help M1 Finance with a strategic rebrand (renovation). This involved simplifying our messaging of a complex product in a complex industry while still demonstrating our value prop. And, it included elevating the aesthetic to match the premium and forward-thinking nature of our brand. Kim excelled in all areas. She was able to provide premier agency level work with less people, at a fraction of the cost, and in less time.” — Brian Barnes, CEO M1 FInance https://www.kimjursa.com/work-anouk-2 daily 0.75 2021-06-03 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/08164e43-68d6-42f7-a3d3-36412e814ef4/KimJursa_CaseStudySlideShow_3-01.png Work (Anouk V2) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1e8994f5-a031-422c-81e5-05543dfb726f/KimJursa_CaseStudySlideShow_3-02.png Work (Anouk V2) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/d624d359-7ffb-40a1-8c8a-d3338af20661/KimJursa_CaseStudySlideShow_3-03.png Work (Anouk V2) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/5eb9ae55-fc31-461d-b145-ca6fa5b9ff53/KimJursa_CaseStudySlideShow_3-04.png Work (Anouk V2) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622150728878-472MSJJNVWF3XU1SORHY/m1_test.jpg Work (Anouk V2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622656481587-VWXPV36CK96M1BVDBZLO/KimJursa_CaseStudySlideShow_3-08.png Work (Anouk V2) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622656174343-FMK3X6548PEY02UU4C8M/KJ_Readtronic_pexels-andrea-piacquadio.jpg Work (Anouk V2) - READTRONIC “Unbelievably helpful…amazing” — Kevin Gaffney, CEO Readtronic Background: Readtronic is a text to speech app that converts any digital reading material into audio so you can listen on the go. Work: Too many target consumers. Redefined the brand positioning by focusing the consumer target persona - demographics as well as wants, needs and aspirations. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622656209717-6V8ACA9TIGADCEXFHVW7/KJ_Altruize_pexels-rodnae-productions.jpg Work (Anouk V2) - ALTRUIZE “Kim helped me articulate my unique story, so my target consumers find me.” — Nicole Sdao, CEO Altruize Background: Altruize is a volunteer tracking app that tracks, verifies and maintains a lifelong portfolio of volunteer service data. Work: Too much content, more strategy needed. Redefined the brand positioning by clarifying the “what we do” element of the proposition. Cleared away extra narratives for an articulate brand story. (launching soon) https://www.kimjursa.com/branding-anouk daily 0.75 2021-06-04 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621449628223-QHQ3HGVOJ34GMBL0UBCD/Kim_Jursa_Branding_hero.jpg Branding (Anouk) Whether you need to define your brand idea in 10 days, sharpen your brand identity, or strategically reposition your brand. I’m here to help you evolve your brand into a powerful asset. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1602877802983-1IW78SJD3BQBWWLRBH9Y/Cat+Costa%2C+Creative+Lead+M1+Finance Branding (Anouk) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622744011468-ZPDJ9DI793BJ2IT18NWO/BrandPOwer-01.png Branding (Anouk) - Make it stand out Aligns management teams so entire organization is moving as a united force. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622744134578-X1P3T0WDOSM9CY0QJ8LG/BrandPOwer-02.png Branding (Anouk) - Make it stand out Expresses your brand authenticity to stand apart from competitors and break through the clutter. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622744151564-FJ27E7C88C2D5VO266W5/BrandPOwer-03.png Branding (Anouk) - Make it stand out Connects to target consumers by appreciating their wants, needs and aspirations. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622744168229-4KDWGGC7CUYDS0HT11UH/BrandPOwer-04.png Branding (Anouk) - Make it stand out Enhances your credibility with products and services that are consistent with your brand promise. https://www.kimjursa.com/book-free-brand-auditold daily 0.75 2021-10-09 https://www.kimjursa.com/join-my-list daily 0.75 2021-10-09 https://www.kimjursa.com/rebrand-guide daily 0.75 2021-10-09 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621888747864-ZJ8ANSGFJPQB4E1Q5VL7/RebrandGuidePromoShot-03.png Rebrand Guide https://www.kimjursa.com/rebrand-guide-download daily 0.75 2021-10-09 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1621888747864-ZJ8ANSGFJPQB4E1Q5VL7/RebrandGuidePromoShot-03.png Rebrand Guide Download https://www.kimjursa.com/book-free-brand-audit daily 0.75 2022-08-20 https://www.kimjursa.com/back-of-house daily 0.75 2023-01-27 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/aec9f21e-d440-4ead-a0d3-acea91df69ea/Screen+Shot+2023-01-27+at+1.22.34+PM.png https://www.kimjursa.com/food-for-good-copy daily 0.75 2023-01-27 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622581568314-7TMQBJORW5313CZ0CIUA/FFG_Mission-01.png Food for Good (Copy) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1622666647879-41MKTNG2MTLNXBTL57YR/FFG_Brand_Book_spreads.png Food for Good (Copy) https://www.kimjursa.com/back-of-house-1 daily 0.75 2023-02-20 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/d1a30d2f-84c7-4b87-a55b-498211c2a59e/Milk+Jar+Cookies+Case+Study.png https://www.kimjursa.com/home-archive-41624 daily 0.75 2024-04-16 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/3b227988-77f0-4530-8afd-bc36f5050aec/KimJursa_CaseStudySlideShow_3-02.png Home (archive 4.16.24) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/e97a2660-9049-4a3a-8234-e35c580da1fc/KimJursa_CaseStudySlideShow_3-01.png Home (archive 4.16.24) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/f96c8ac9-bf34-4b38-88bc-f111f817e3e2/KimJursa_CaseStudySlideShow_3-03.png Home (archive 4.16.24) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/73a9a9b9-9658-409f-9f4e-59d81263f2ec/KimJursa_CaseStudySlideShow_3-04.png Home (archive 4.16.24) https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1617892222483-L064IP1XFS8Y28BDIAIQ/KimJursa_hello_image+copy.jpg Home (archive 4.16.24) - Hello, I’m Kim I build business growth maps with the brands to match so enterprising companies can scale for growth. I see many intelligent leaders looking to grow, but not using the full power of their brands. I specialize in: Growth Roadmaps * Brand Architecture * Brand Positioning * Verbal Identity + Communication Pillars * Innovation Platforms + Pipelines * Qualitative Consumer Research * Market Landscape + Competitive Analysis * Client Relationship Building * Trend Watching Premier agency work that fits the entrepreneurial spirit. https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/c564b0ba-2ab6-420d-b942-c6238de85190/gallery+of+logos.jpg https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/a691eaf3-56c8-42d8-856a-079db244a0e8/Brian_Barnes_brick.jpg Home (archive 4.16.24) - “We hired Kim to help M1 Finance with a strategic rebrand (renovation). This involved simplifying our messaging of a complex product in a complex industry while still demonstrating our value prop. And, it included elevating the aesthetic to match the premium and forward-thinking nature of our brand. Kim excelled in all areas. She was able to provide premier agency level work with less people, at a fraction of the cost, and in less time.” — Brian Barnes, CEO M1 FInance https://www.kimjursa.com/mycotechnology daily 0.75 2023-07-31 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/88f5f582-9203-4c3d-93e5-2f90055e003a/8.png https://www.kimjursa.com/home daily 1.0 2026-01-27 https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/3b227988-77f0-4530-8afd-bc36f5050aec/KimJursa_CaseStudySlideShow_3-02.png Home https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/e97a2660-9049-4a3a-8234-e35c580da1fc/KimJursa_CaseStudySlideShow_3-01.png Home https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/f96c8ac9-bf34-4b38-88bc-f111f817e3e2/KimJursa_CaseStudySlideShow_3-03.png Home https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/73a9a9b9-9658-409f-9f4e-59d81263f2ec/KimJursa_CaseStudySlideShow_3-04.png Home https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/c564b0ba-2ab6-420d-b942-c6238de85190/gallery+of+logos.jpg https://images.squarespace-cdn.com/content/v1/5ed5a0a2c62c381b400f60c7/1617892222483-L064IP1XFS8Y28BDIAIQ/KimJursa_hello_image+copy.jpg Home - Hello, I’m Kim I build business growth maps with the brands to match so enterprising companies can scale for growth. I see many intelligent leaders looking to grow, but not using the full power of their brands. I specialize in: Growth Roadmaps * Brand Architecture * Brand Positioning * Verbal Identity + Communication Pillars * Innovation Platforms + Pipelines * Qualitative Consumer Research * Market Landscape + Competitive Analysis * Client Relationship Building * Trend Watching Premier agency work that fits the entrepreneurial spirit.